By Andrew Bolt ~
Terry McCrann points out that Labor’s campaign was terrible and its brand bust:
ONE lesson from the election is that Malcolm Turnbull is a dud. But perhaps the more important lesson is that the Labor brand is absolutely toxic.
In an election where people deserted the “Turnbull Titanic” in droves, they did not flock straight to Bill Shorten and what might be described as the melting Labor iceberg.
Despite Shorten’s beaming face and exuberant claims of success, he succeeded in lifting Labor’s primary vote from its lowest-ever level in 2013 to its second lowest-ever level in 2016.
In 2013, just one-in-three voters — 33.4 per cent, to be precise — ticked Julia Gillard’s Labor first. Just let that sink in: two in three voted first for anyone but Labor.
As of last night, the first preference vote for Shorten’s Labor was running at all of 35.4 per cent; and the way postals tend to favour the Coalition that percentage will probably finish lower.
There will end up being very little advance on the depths of 2013.
Andrew Bolt writes for the Herald Sun, Daily Telegraph, and The Advertiser and runs Australia’s most-read political blog. On week nights he hosts The Bolt Report on Sky News at 7pm and his Macquarie Radio show at 8pm with Steve Price.