Today’s music video is ‘1234’ from the Canadian Singer Songwriter Leslie Feist.
This video was posted to You Tube by InterscopeGeffenAM
You may recognise this catchy song, not from airplay on your radio, but because it was picked up for a TV advertisement.
The song is 1234, and was made into a minor hit by Feist. Then it was picked up for the new advertising campaign for the Apple iPod nano, and sales of the song soared, literally. It more than tripled its sales across the board, and jumped up the charts as well. With respect to Downloads from the Internet, the song originally peaked at around 2000. After the Apple ad, downloads jumped to nearly 75,000. It was from Leslie’s third solo album, ‘The Reminder’, sales of that also skyrocketing. The song ended up being named as Number 19 in the top 100 songs of 2007, and saw Leslie gaining three Grammy Award nominations. At the latest report, the album sales Worldwide had topped the million mark.
What is not widely known is the Australian link with this song. It was written by a Melbourne born singer songwriter Sally Seltmann. Her small outfit New Buffalo was support act for Leslie and her band on one of their Canadian tours in 2005. Sally was at first shyly reluctant to bring the song to Leslie, and once coaxed to do so, Leslie in fact really liked the song. She asked if she could rework some of the lyrics, and the song was then released.
Then Apple picked it up, and the rest is what you see.
The video for the clip is very well done, and the song is such a bright and catchy one. She also performed the song in a Sesame Street episode as an instruction for kids in counting, and Leslie said that appearing with the Muppets on that show was a highlight of her career.